Best Online Bookmakers in the UK: Reviews & Comparison

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Top Betting Websites

Get £20 in Free Bets

Welcome offer get £20 in free bets when you bet £5 on sports

T&Cs Apply

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min. first £/€5 bet on selected sports within 14 days of account reg. at min odds 1/2 to get 4x £/€5 free bets (selected sports only, valid for 7 days, stake not returned). Restrictions + T&Cs apply.

Welcome Bonus Up To 150% ⚽

Make your first deposit and you are eligible for 150% first deposit sports bonus up to 1500 £/€/$

T&Cs Apply

Sports Welcome Bonus will be credited to your account immediately after your first deposit. Then you should activate the bonus manually. (You should activate the bonus first and then place the bet, otherwise you will not get the bonus).

The minimum required deposit to get the Bonus is 20 £/€/$  max deposit is 1 500  £/€/$ 

You need to wager 15 times the capital and bonus amount On accumulators only with a minimum of 3 items

Bet £10 & Get £30 In Free Bets

Bet £10 & Get £30 in Free Bets For New Customers

T&Cs Apply

New Customers - If you deposit between £5* and £10* you will receive three times that value in Free Bets, upon settlement of qualifying bets. For example, if you make a qualifying deposit of £5, you will be able to release £15 in Free Bets or if you make a qualifying deposit of £10 or more, you will be able to release £30 in Free Bets.

£30 In Free Bets

Place your first £10 bet using CODE: 30FXS and earn £30 in free bets.

T&Cs Apply

New online 888 sport customers in the UK and Ireland, excluding re-registered customers. Valid from 15/01/2024. Min Deposit £/€10 with code 30FXS. Qualifying bet: 'real money' stake of £/€10+, odds 1/2 (1.5)+. Free bet, consists of 3x £/€10 tokens: 1x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bets, permutations, or combining with 'real money' stakes. Payment restrictions apply. Full T&Cs apply.

Get £20 Free Bet When You Bet £5

Join Coral today with this exclusive new customer offer and begin to enjoy all the fantastic features and promotions we have on offer across football, horse racing, tennis, golf and many more.

T&Cs Apply

Join Coral today with this exclusive new customer offer and begin to enjoy all the fantastic features and promotions we have on offer across football, horse racing, tennis, golf and many more. It works like this: 1. Register a new online account with Coral. 2. Place cumulative qualifying stakes to a total of £/€5 win or £/€5 each-way at odds totalling 1/2 or greater. 3. We'll credit your account with 1 x £20 free bet instantly. Once you've made your pick and added it to your betslip, simply choose from your available free bets and tap place bet.

Bet £10 Get £40 in Bonuses

Money back as bonus up to £40 & £10 casino bonus.

T&Cs Apply

Create an account with Unibet and start betting on your favourite sports within two minutes! Deposit and get £10 on an Accumulator bet, £10 on a Bet Builder, a £20 Casino Bonus, plus access to Unibet TV, industry leading markets and In-Play betting opportunities. Join over 17 million players today!

Get £20 Free Bets

New Customers Get £20 FREE Bets When You Bet £5

T&Cs Apply

Join today and you could score a whole host of fantastic treats... Get £/€20 in Free Bets (4 x £/€5) when you sign-up and stake £/€5 on sports! Here’s how it works: · Register a new Ladbrokes account on mobile or online. · Place cumulative qualifying stakes to a total of £/€5 win or £/€5 each-way at odds totalling 1/2 or greater. · You’ll be credited with 4 x £/€5 Free Bets to use straight away! · Once your Free Bets are credited, you’ll have seven days to use them

€/£30 Free Bets When You Bet €/£5

Use promo code YSKAST. Place a min €/£5 bet on the sportsbook at odds of min EVS (2.0) and get €/£30 in free bets.

T&Cs Apply

New Customer offer - Use promo code YSKAST. Place a min €/£5 bet on the sportsbook at odds of min EVS (2.0) and get €/£30 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply.

Bet £10 & Get a £20 Free Bet
Bet £10 & Get a £20 Free Bet - Make your first deposit today!

T&Cs Apply

18+|BeGambleAware|#Ad - New Players Only. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.

Bet Builder Winning Boost

Use your Winnings Boosts to increase the returns on your Bet Builders – Tap Boost on YOUR BET.

T&Cs Apply

Bet Builders of 3+ selections at 3/1+. Pre-match singles only. 1x per customer per match. Available by 00:01 on day of match to UK-registered accounts. Online only. Max stake £20. Player restrictions & full T&Cs apply.

Bet £25 Get £50 Free Bet

Bet £25 Get £50 Free Bet - Make Your First Deposit Today - CODE:BB50

T&Cs Apply

18+|BeGambleAware|#Ad New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.

What this site is

Bet On Sports 24 compares online bookmakers that serve customers in Great Britain. Each review covers licensing, markets, payments, withdrawals, support and safer gambling tools, with the date we last checked each fact.

Our reviews are desk research: the operator’s published terms, the Gambling Commission register, and the operator’s own UK website. We do not run funded test accounts, and every review says so. The full method is on our methodology page.

What to look for in a UK bookmaker

  • A licence from the UK Gambling Commission covering Great Britain. Every licence can be checked in the public register. A GB licence does not cover Northern Ireland.
  • Published terms for every offer: the qualifying stake, the reward, minimum odds, any code, the expiry date and who is eligible. “T&Cs apply” is not a terms page.
  • Clear deposit and withdrawal information, including how long each method takes and whether fees apply.
  • Customer money protection under Gambling Commission rules. This is a strong safety measure, but it is not a guarantee against insolvency.
  • Safer gambling tools: deposit, loss and wagering limits, time-outs, self-exclusion and the option to join GamStop.

Is betting with a UK bookmaker safe?

A Gambling Commission licence means the operator follows strict rules on age verification, security and how customer money is handled. It does not change the fundamentals: you can lose the stake on any bet, and betting is not a way to make money or to fix personal or financial problems.

Treat any money you bet as the cost of entertainment. Set your limits before you start, and never chase a loss by betting more. If betting stops being fun, the help below is free and confidential.

Free and confidential help

  • GambleAware – free, confidential support, 24/7.
  • GamCare – support and information on problem gambling.
  • GamStop – self-exclusion from all UKGC licensed sites.

If you or someone you know is in immediate distress, call 999.

All bookmakers we review are for customers aged 18 or over. Gambling can be addictive.